Ask Gen Why: The power of Art

– by Angèl Nijskens

Dear European brothers and sisters. It’s so nice to meet you here again, online. I’m pleased to use this wonderful platform to share some thoughts with you. This week, I would like to introduce an ambitious Gen Y woman to you. Why? Because she’s driven to introduce our generation to the world of Art. It is a fast growing sector with a lot of future potential. Meet Chanon Lauffer, I asked her five questions which I’m sure you’d like to know the anwer to. Do you have your own question for Chanon?  Join the conversation and ask your questions via Twitter using #AskGenWHY.


Why a passion for art?

I have a passion for art and entrepreneurship. I’ve always been a creative person. When I was only 8 years old I made my own products and sold them. Female entrepreneurship began to intrigue me more and more into adolescence. The independence, adventure and meeting many different people really appealed to me. When I managed to combine both my passions, art and business, this only strengthened my love for this industry.

How does your passion for art manifest in  your work?

The love for both worlds I just told you about comes together in a major project I’m currently working on: Glamour Art Fair (GAF). It’s an art fair which takes place next year at one of Holland’s biggest media and entertainment companies ‘Endemol Studio’s’ in Amsterdam. Endemol reflects Dutch entrepreneurship at his best. It is worldwide acclaimedand a company with a strong reputation. My goal is to connect young and established artists in Modern and Contemperary Art with fashion and design. It’s a  four day event which will attract art-lovers from all over the world. I want it to be an inspiring, artistic experience for a large audience. If you want to know more, please visit .

What are the major international art trends?

Picture rights: US Embassy The Hague -

Picture rights: US Embassy The Hague –

I think investing in art as a stable investment will continue to increase all over the world. This trend is strengthened by the high sums collected in auction houses. Recently, the Orange Balloon Dog by Koons was auctioned by Christie’s for $58,405,000, an auction record for a living artist in the Post-War and Contemporary Evening Sale in New York. Our Dutch artist De Kooning broke his own record, collecting $32 million. Also, the Middle East has become a very interesting player compared to the large number of Chinese investors.

Another interesting phenomenon is that pop stars like Lady Gaga and our own Armin van Buuren continue the tradition of a strong connection between music and art. This provides a great platform for contemporary artists such as Joseph Klibansky, Marina Abramovic and the previously mentioned Jeff Koons. It is an additional stimulus for both production and sales of living artists.

And last but not least, I believe female entrepreneurs are an emerging group and therefore an inspiring target audience for our international fair. They are the power girls and a growing group in this world, I expect this to increase short-term. Therefore the Glamour Art Fair will also pay special attention to our female entrepreneurs on a large international scale by providing them with interesting information and tools to become a well versed art investor by creating stable investment.

How hard is it to enter into the world of art as a young entrepreneur?

I believe a lot depends on personality. When art is your passion, no challenge is too big. Obstacles can be overcome and every dream can become reality. I would like to give you five tools which helped me out a lot.

#1 Stay true to yourself. If a certain concept doesn’t work,  don’t ignore the signs. That way you can adjust your plans in time and create a sustainable concept with the right market conform valuation.

Balloon Dog (Yellow) by Jeff Koons Photo rights: TheGirlsNY -

Balloon Dog (Yellow) by Jeff Koons
Photo rights: TheGirlsNY –

#2 Don’t be afraid to make mistakes! Ten years ago, nobody believed in my plans but me. I kept on visualising my success. We should all believe in something that does not actually exist yet, but we should do it in a way that it remains realistic.  And yet continues to build castles in the air! The biggest names in the world of art know how

to do this. They use their intuition and creativity to do this. So dare to trust your feelings, your mind is not always honest with you ;-).

#3 Don’t take no for an answer. If one door is closed, try to find another one which can be opened.

#4 Don’t be defeated by critisim. Try to learn from it and see it as a positive thing which makes you grow as a person.

# 5 Don’t be afraid to make a descision. Everything happens for a reason and the best skills are developed by making mistakes.

Why is the art sector important for the European Union?

The sector has enormous potential. There is a lot of money in this industry. I think this amount will increase in the upcoming years. More and more people understand the importance of investing in art.

Marie-Thérèse Sanchez-Schmid is a French politician and member of the European Parliament. She expressed it beautifully: ‘The art sector is a very rich and varied sector with major potential. The sector represents an extremely important part of our economy.’


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