What Does Generation Y Want from Meetings & Events?

See on Scoop.iteuronews Generation Y

A new report from Amsterdam RAI has event planners talking about the newest generation of trade show attendees–and how to make sure their experience is what they need it to be.

Generation Y‘s insight:

‘Amsterdam RAI suggests creating tailor made service for these attendees and giving them a chance to “co-create” elements of the conference. Communication needs to be “playful and intelligent” and planners should think in terms of “experiences and events.”’

Do you agree?

See on www.internationalmeetingsreview.com


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